The latest upgrades may leave some investors and consumers underwhelmed.
Apple said the new iPad Pro's screens will measure 12.9 inches diagonally
Artificial intelligence and augmented reality will reinforce the importance of the iPhone, says Tim Cook.
Twitter users were generally impressed with Apple TV, with some people joking that they would have to buy a TV to use the Siri remote and app store.
Apple Inc unveiled a new TV set top box that responds to voice commands and fresh iPhones that sense the pressure of a finger tap, changes which underwhelmed many social media commenters and investors.
Apple is loathe to use customer data to deliver targeted advertising.
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